What is the quality score in Google Ads?

Sunidhi_1234

I want to know what is the quality score in Google Ads.

Gunjan_Thungwal

_Quality Score is a metric used in Google Ads (formerly known as Google AdWords) to measure the quality and relevance of your advertisements and keywords. It is an important factor that influences the performance and cost of your advertising campaigns. Google assigns a Quality Score to each keyword in your campaign, and this score affects how your ads rank and the cost-per-click (CPC) you pay.

The Quality Score is calculated on a scale of 1 to 10, with 1 being the lowest and 10 being the highest. It is based on several factors:
Expected Click-Through Rate (CTR)
Ad Relevance
Landing Page Experience

A higher Quality Score can lead to several benefits:
Better Ad Positions
Lower CPC
Improved Ad Rank
Increased Click-Through Rates (CTR)

To improve your Quality Score in Google Ads, you can take the following actions:
Keyword Relevance
Landing Page Optimization
Ad Extensions
Monitor and Adjust_