How do you measure the effectiveness of a digital marketing campaign? What key performance indicator
Answers
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To gauge a digital marketing campaign's success, you can check:
1. Check how many people come to your site.
2. See if visitors do what you want, like buying or signing up.
3. Count how many times people click your ads or links.
4. Watch for likes, shares, and comments.
5. Figure out on Google Ads if the campaign is worth the money.
6. Key Performance Indicators are specific goals you set for the campaign, like a target number of sales or sign-ups. If you hit those goals, it's effective. -
The effectiveness of a digital marketing campaign can be measured using various KPIs, including website traffic, conversion rate, click-through rate, cost per conversion, return on investment (ROI), and customer lifetime value (CLV). KPIs help evaluate campaign success and identify areas for improvement.
