What is the difference between search engine optimization (SEO) and search engine marketing (SEM)?

Shriyansh

Explain the difference between SEO and SEM.

priyankaraul

Search engine optimization (SEO) and search engine marketing (SEM) are two common terms in the digital marketing world, but what is the difference between the two? SEO refers to the process of optimizing your website to rank higher in organic search engine results. This involves making changes to your website's content and structure to make it more attractive to search engines.
SEM, on the other hand, involves paid advertising to appear at the top of search engine results pages (SERPs). This can include pay-per-click (PPC) advertising, display advertising, and other forms of paid search marketing. While SEO is a long-term strategy that takes time to see results, SEM can provide immediate visibility and traffic to your website. However, SEM can be more expensive and requires ongoing investment to maintain its effectiveness. Ultimately, the decision between SEO and SEM depends on your business goals and budget.