Which one is more important, the number of likes/follows vs. engagement numbers?

Shriyansh

I am new to digital marketing and is curious to know what is more important, the number of likes/follows vs. engagement numbers.

priyankaraul

In the world of social media, it's easy to get caught up in the numbers game. Likes and follows can make us feel good about ourselves and our content, but it's important to remember that they are not the only measure of success. Engagement numbers, which include comments, shares, and saves, are equally important, if not more so. Engagement shows that your followers are not just passively scrolling through your content, but they are actively engaging with it and interested in what you have to say. It also helps to build a relationship with your audience, which is crucial for long-term success.
While high numbers of likes and followers can be great for brand awareness and social proof, it's the engagement numbers that really drive meaningful connections and ultimately lead to conversions. Ultimately, it's important to strike a balance between the two and not get too caught up in the numbers game but focus on creating quality content that resonates with your audience.