What is the difference between On-Page SEO and Off-Page SEO?
Answers
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In the world of Search Engine Optimization (SEO), there are two main categories: On-Page SEO and Off-Page SEO.
On-Page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing the content, title tags, meta descriptions, internal links, and URL structure of the webpage. On-Page SEO is important because it helps search engines better understand what your website is about and what keywords it should rank for.
Off-Page SEO refers to external factors that can impact a website's search engine rankings. This includes backlinks, social media marketing, and other external marketing efforts. Off-Page SEO is important because it helps search engines determine how reputable and authoritative your website is.
In summary, On-Page SEO focuses on optimizing individual web pages, while Off-Page SEO focuses on external factors that can impact overall website rankings.