What are the typical roles within a digital marketing agency?
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A digital marketing agency is a team of experts in various digital marketing fields that work together to create and execute successful marketing campaigns for their clients. There are several typical roles within a digital marketing agency, each with a specific focus and set of responsibilities. A digital marketing agency usually includes a digital marketing strategist who oversees the overall strategy and direction of the client's marketing campaigns.
The agency typically has a team of digital marketers, including specialists in search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. The agency may also have designers and developers who work together to create visually stunning and user-friendly websites and other digital platforms. Finally, there are account managers who act as the main point of contact between the client and the agency, ensuring that goals are met and campaigns are successful. All these roles come together in a digital marketing agency to ensure that their clients are getting the best possible results from their digital marketing efforts.
