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Digital marketing encompasses a wide range of skills and areas of expertise. To excel in digital marketing, you should consider developing the following skills: Marketing Strategy: Understand the fundamentals of marketing, target audience analysis, and goal setting to create effective digital marketing strategies. Content Creation: Develop strong writing and storytelling skills to create compelling and engaging content for various digital platforms, including blog posts, social media, emails, and videos. Search Engine Optimization (SEO): Learn how to optimize content and websites to improve their visibility in search engine results pages (SERPs) and drive organic traffic. Pay-Per-Click Advertising (PPC): Acquire knowledge of platforms like Google Ads and Facebook Ads to create and manage paid advertising campaigns effectively. Social Media Marketing: Familiarize yourself with major social media platforms, understand their audience demographics, and learn how to create and execute social media strategies to grow brand presence and engage with customers.

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